Category: Typography (Page 4 of 6)

Rebranding of the Sydney Opera House

SOH new identity Utzon Interbrand Australia Stand Apart

SOH new logo Interbrand Australia Stand Apart

SOH new identity Interbrand Australia Stand Apart

The Sydney Opera House has a super sleek and minimal new identity. Australian agency Interbrand Australia created a complete visual language including a new logo mimicking the shape of the building’s sails and a beautiful 3D typeface called Utzon (named after SOH’s visionary architect Jørn Utzon) which was designed with Studio Laurenz Brunner and reflects the contours of the iconic building itself.

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Being obsessive about detail is being normal

I totally agree with Erik Spiekermann when he speaks about “obsessive attention to detail”:

Every craft requires attention to detail. Whether you’re building a bicycle, an engine, a table, a song, a typeface or a page: the details are not the details, they make the design. Concepts don’t have to be pixel-perfect, and even the fussiest project starts with a rough sketch. But building something that will be used by other people, be they drivers, riders, readers, listeners – users everywhere, it needs to be built as well as can be. Unless you are obsessed by what you’re doing, you will not be doing it well enough. Typography appears to require a lot of detail, but so does music, cooking, carpentry, not to mention brain surgery. Sometimes only the experts know the difference, but if you want to be an expert at what you’re making, you will only be happy with the result when you’ve given it everything you have.

I strongly believe that the attention someone gives to what he or she makes is reflected in the end result, whether it is obvious or not. Inherent quality is part of absolute quality and without it things will appear shoddy. The users may not know why, but they always sense it.

– from Erik Spiekermann’s blog  (German typographer and designer)

See the whole post here.

Moving typeface for AIA

natasha-jen-moving_typeface AIA

natasha-jen-invite_AIA

Pentagram partner Natasha Jen and her team designed a cool typographic identity for the American Institute of Architects’ ball. It includes a playful and flexible typeface called Herita-Geo, which expands and contracts depending on its usage, inspired by the way architecture responds to available space.

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