How clever is this ad by creative strategist Sam Hennig. Hennig designed this ad on spec for One Minute Briefs, a U.K. creative project.
It’s a clever play on Kit Kat’s famous slogan—”Have a break. Have a Kit Kat”—which at least in the U.K. is so renowned, the ad didn’t need to mention it. The ad has gone viral and Kit Kat even spotted the work and sought permission from Hennig to share the ad across its social channels.