Category: Advertising (Page 3 of 4)

The new Christmas ad for H&M by Wes Anderson

November 29, 2016 / / 0 Comments

This is the new festive advert for H&M directed by Wes Anderson! Come Together is  a short and sweet film, in true Wes Anderson style, starring Adrien Brody as a train conductor. It’s the first H&M Christmas ad to be created by advertising company Adam&Eve/DDB, which again produced this year’s John Lewis’ excellent holiday campaign, Buster the Boxer.

Anderson’s film is quite different from H&M’s 2015 campaign – a glittering colourful spot starring Katy Perry as a Christmas fairy, or Lady Gaga & Tony Bennett’s singing extravaganza for 2014 campaign .

Momondo – The DNA journey

November 8, 2016 / / 0 Comments

Momondo is a global travel search site. And they came up with this idea for an ad: They supposedly asked 67 people from all over the world to take a DNA test, and it turns out they have much more in common with other nationalities than they would ever have thought.

Although I suspect this film is using actors, nonetheless I think the message is so strong that it works. Brilliant!

thanks George!

Remember those great Volkswagen ads?

October 25, 2016 / / 0 Comments

A delightful and insightful short documentary about the groundbreaking advertising campaign DDB created for Volkswagen, universally acknowledged to be the greatest and most influential of all time. At the time simplicity was the key, but this is why these ads are still so modern!

This is a film by British filmmaker Joe Marcantonio. His father Alfredo was the advertising manager of VW in the seventies and in 1982, he co-authored the book with the same title.

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Kenzo perfume ad by Spike Jonze

September 7, 2016 / / 0 Comments

 

At the moment, I see this perfume ad everywhere on the internet. And of course it would be, because it is absolutely crazy and fabulous. It features actress and dancer Margaret Qualley performing an unexpectable choreography for the new ad for KenzoWorld. It is directed by Spike Jonze, the director of the absurdly hilarious film “Being John Malkovich”.

But Jonze has done this sort of thing before. Maybe some of you remember the excellent music video he directed for Fatboy Slim called “Weapon of Choice”, back in 2000 (see video below), starring a groovy, tap-dancing Christopher Walken. Very similar to the Kenzo ad and personally, one of my favorite music videos.

The Swedish number

June 28, 2016 / / 0 Comments

A Direct Grand Prix in this year’s Cannes Lions festival for the Swedish Tourist Association.  In order to honor the anniversary of becoming the first country in the world to introduce a constitutional law to abolish censorship 250 years ago, the Swedish Tourist Association created a phone number where audiences could call up a random Swede, to ask anything they like, generating press all over the world.

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A humorous ad for Verizon with 4D digital effects

June 8, 2016 / / 0 Comments

Conceptual marketing at its best. This is a humorous ad for Verizon’ new campaign “A Better Network” by advertising agency Wieden+Kennedy with the help of digital artist Albert Omoss. Omoss uses code to create software, and software to create visual art, that is, 4D surreal and psychedelic images and films, either for client projects or self-initiated experiments.

Another notable project by the same artist is the award-winning typographic title sequence for FITC Tokyo 2015.

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That Coke ad

April 4, 2016 / / 0 Comments

I just finished watching the final season of Mad Men yesterday and I had to share this Coke ad from 1971. I don’t want to spoil it, but whoever watched the series finale, knows what I am talking about.

The, so-called “Hilltop ad“, created by McCann Erickson, was one of the most popular ads ever created.

How graphic design production was

March 23, 2016 / / 0 Comments

This is a trailer for the documentary, Graphic Means – now in post-production – that explores graphic design production of the 1950s through the 1990s.

Before the computers there was paste-up, scalpel and a lot of Letraset. As a person who remembers some of these tools, this film sounds like a nostalgia trip, but also reminds me how lucky I was, being able to learn and work with a desktop computer from the early beginning.

New Barbie commercial

November 5, 2015 / / 0 Comments

My girls were never too crazy about Barbie, but I was happy to see that after 59 years, Mattel finally gets it right: the new Barbie ad finally changes strategy and starts encouraging little girls to “imagine the possibilities”, when they follow their dreams and career goals. Maybe if they also changed those awful Barbie movies, it would really make a difference!

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