Category: Advertising (Page 2 of 3)

A new crazy ad campaign by MailChimp

A shrimp that sings in the mailroom? A little girl freeing tiny prisoners from a blimp piñata at a birthday party? Dogs made of kale?

“MailShrimp”,  “Jailblimp” and “KaleLimp” are three crazy little films directed by The Sacred Egg that will air first in movie theaters. They are the debut ad campaign for MailChimp, making a hilarious pun of the brand’s name. The films are part of a larger campaign taglined “Did You Mean?” that centers on the fact that apparently people regularly mispronounce the MailChimp name or get it completely wrong!

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The coughing billboard

A Swedish pharmacy chain came up with an original idea to encourage smokers to give up smoking as a New Year resolution. Agency Akestam Holst created an outdoor innovation – a billboard that “coughs” when you smoke near it.  The poster has built-in alarms that sense cigarette smoke. When smokers light up and smoke a cigarette anywhere near the billboard, it reacts making the man in the video-poster suddenly cough. Smokers are then given advice on nicotine replacement products available from the pharmacy. Brilliant!

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Ikea products named after common Google searches

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A new funny ad for Ikea from Swedish ad agency Åkestam Holst. The creators say: “We simply renamed IKEA’s products as common Google searches about relationship problems in Sweden. When you googled your problem, you found an IKEA product with the exact same name – on a site identical to IKEA’s main shopping site. A product that might help you improve your relationship at home. Or just remind you of the fact that our products are inspired by your life, for real. So whether it’s a snoring husband, a never ending gaming son or any other relationship problem you have, IKEA can come to the rescue. Or at least put a smile on your face, while you keep googling for an answer.”

Try it yourself on the website of Ikea Retail Therapy. The project launched in Sweden a couple of weeks ago, and got a lot of positive media attention.

 

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The new Christmas ad for H&M by Wes Anderson

This is the new festive advert for H&M directed by Wes AndersonCome Together is  a short and sweet film, in true Wes Anderson style, starring Adrien Brody as a train conductor. It’s the first H&M Christmas ad to be created by advertising company Adam&Eve/DDB, which again produced this year’s John Lewis’ excellent holiday campaign, Buster the Boxer.

Anderson’s film is quite different from H&M’s 2015 campaign – a glittering colourful spot starring Katy Perry as a Christmas fairy, or Lady Gaga & Tony Bennett’s singing extravaganza for 2014 campaign .

Momondo – The DNA journey

Momondo is a global travel search site. And they came up with this idea for an ad: They supposedly asked 67 people from all over the world to take a DNA test, and it turns out they have much more in common with other nationalities than they would ever have thought.

Although I suspect this film is using actors, nonetheless I think the message is so strong that it works. Brilliant!

thanks George!

Remember those great Volkswagen ads?

A delightful and insightful short documentary about the groundbreaking advertising campaign DDB created for Volkswagen, universally acknowledged to be the greatest and most influential of all time. At the time simplicity was the key, but this is why these ads are still so modern!

This is a film by British filmmaker Joe Marcantonio. His father Alfredo was the advertising manager of VW in the seventies and in 1982, he co-authored the book with the same title.

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