This is a fine example of the new age of souvenir shops, We Built This City is London’s alternative souvenir shop on popular Carnaby Street. Founder Alice Mayor, though that London is not all red buses, taxis and telephone boxes and that the city could do better concerning the souvenir scene. She imagined a store that would offer a more exciting selection of souvenirs than just kitsch Big Ben fridge magnets or Union Jack mugs.
Her first pop up shop on Carnaby Street showcased work by over 100 artists, illustrators and designers, thus supporting the local creative community. After the overwhelming success of the initial launch, the shop was invited back on the same street, where it has remained permanently. The online shop will be launched soon, meanwhile if you happen to be in London, check it out for great art prints, homeware and accessories.