Josef Schulz - Sign out 1

Josef Schulz - Sign out 2

Josef Schulz - Sign out 3

Josef Schulz - Sign out 4

An interesting project by German photographer Josef Schulz, these are classic American roadside signs with all the branding and text digitally removed. They kind of remind you something, but look really weird without the logos.

‘Josef Schulz always photographs the billboards alongside US highways and in the shopping centres from below, in front of a uniform sky. What these boards refer to lies outside the sphere of the pictures; we can only speculate. In addition, the billboards were also stripped of their writing and logos during postprocessing. Deprived of their message and their function they are turned into empty speech bubbles.’