Ikea organized a competition for children to draw a fantasy toy. The 10 winning entries were then turned into cute plush toys and Ikea will sell them around the world as part of its Soft Toys For Education campaign. Check out this video to see more for the procedure. Such a great idea and for a good cause!
About Setaprint
Hi! I'm Seta Zakian, a graphic designer with a love for all things lettering. Setaprint is my personal visual archive, where I share beautiful and cool work that inspires me.
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Now I know why all those new soft toys I saw last week at IKEA were crazy monsters…!