I would not imagine that someone could come up with such an idea, but the Nivea Doll is a clever one to help kids understand the importance of sunblock use. Part of a Nivea campaign, this doll is made with UV-sensitive material and actually sunburns when it is exposed to sunlight without protection! The child has to put sunblock on the doll to prevent it from turning pink.
It’s a shame because apparently it is not yet a product that parents can actually buy, so can someone please take this idea and make it reach the general public?
(via Creative Review)
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