When you look closely, it looks like a classic Rembrandt painting that maybe you haven’t seen before. You can’t imagine it was actually created with 3D printers by a team of data analysts, developers and art historians.
The painting, called the “Next Rembrandt” was developed by the Amsterdam-based advertising agency J Walter Thompson for its client ING Bank. First they gathered data from all of Rembrandt’s paintings that were then analyzed with a unique software and facial recognition algorithm. Based on this data, new features were generated and a two-dimensional image of a person was created. The final painting was realized after the data was fed to a 3D printer, which released different layers of ink onto a canvas to recreate the painting texture similar to a real Rembrandt.
Watch the video to see how it was done, amazing!