Category: Advertising (page 1 of 3)

A brilliant website for a copywriter

Less Hard Sell

More Hard Sell

Joe Coleman is a British freelance copywriter. He thought of this brilliant concept for a website, where you can scroll left or right according to what you want: Less Hard Sell or More Hard Sell. Check the website here.


Lettering by Vladimir Radibratovic

Great lettering work for the campaign of Wind mobile company by Vladimir Radibratovic. It was used for the cover of a Greek free press magazine.


We should share meals with others more often! Love this ad from President’s Choice, a Canadian food brand.


Coffee ad from McDonald’s

We laughed watching this! An ad for McDonald’s McCafé Shops that makes fun of all the artisan coffee-shop hype. Created by Leo Burnett.


Help a Dane

For the last week this has gone viral, at least here in Greece! In a hilarious campaign, the Danish Cancer Society asks people in five countries, including Greece, to help Danes stay safe in the sun.

A new crazy ad campaign by MailChimp

A shrimp that sings in the mailroom? A little girl freeing tiny prisoners from a blimp piñata at a birthday party? Dogs made of kale?

“MailShrimp”,  “Jailblimp” and “KaleLimp” are three crazy little films directed by The Sacred Egg that will air first in movie theaters. They are the debut ad campaign for MailChimp, making a hilarious pun of the brand’s name. The films are part of a larger campaign taglined “Did You Mean?” that centers on the fact that apparently people regularly mispronounce the MailChimp name or get it completely wrong!


The coughing billboard

A Swedish pharmacy chain came up with an original idea to encourage smokers to give up smoking as a New Year resolution. Agency Akestam Holst created an outdoor innovation – a billboard that “coughs” when you smoke near it.  The poster has built-in alarms that sense cigarette smoke. When smokers light up and smoke a cigarette anywhere near the billboard, it reacts making the man in the video-poster suddenly cough. Smokers are then given advice on nicotine replacement products available from the pharmacy. Brilliant!


Persol Calligrapher Edition

A very cool tribute to calligraphy: The world of contemporary calligraphy inspires the new Persol Calligrapher Edition for eyewear. The featured artist in the company’s latest communication campaign is Paul Antonio, Persol’s official calligrapher and also one of the official Royal calligraphers in London. You can see some more of his excellent calligraphy demonstrations in Persol’s Vimeo channel.


They speak Greek in the new iPhone commercial

Apple has just released ‘Take Mine’, the new iPhone 7 commercial that takes place in a traditional Greek village. The characters all speak Greek, which is kind of fun! And I really like the new  Portrait Mode camera feature!

Ikea products named after common Google searches


A new funny ad for Ikea from Swedish ad agency Åkestam Holst. The creators say: “We simply renamed IKEA’s products as common Google searches about relationship problems in Sweden. When you googled your problem, you found an IKEA product with the exact same name – on a site identical to IKEA’s main shopping site. A product that might help you improve your relationship at home. Or just remind you of the fact that our products are inspired by your life, for real. So whether it’s a snoring husband, a never ending gaming son or any other relationship problem you have, IKEA can come to the rescue. Or at least put a smile on your face, while you keep googling for an answer.”

Try it yourself on the website of Ikea Retail Therapy. The project launched in Sweden a couple of weeks ago, and got a lot of positive media attention.




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